Uh, so this is a really big deal and my husband is going to only be partly insulted when he receives it this holiday. Tile App locates “laptops, wallets, keys, guitars, bikes, you name it. Just attach the Tile on to an object and locate it with the included app, it allows you to check how close you are to the missing item, within a 50 to 150-foot range. You can monitor up to ten Tiles on your smartphone.” They also happened to make a really great video to show how it works which you can watch over at Bless This Stuff.
“I was once in New York, and I listened to a talk about the building of private prisons – a huge growth industry in America. The prison industry needs to plan its future growth – how many cells are they going to need? How many prisoners are there going to be, 15 years from now? And they found they could predict it very easily, using a pretty simple algorithm, based on asking what percentage of 10 and 11-year-olds couldn’t read.”
UX Archive logs screenshots of various apps performing their functions, and enables users to browse and easily view how they each handle certain protocols. Categories like Onboarding, Searching, Reading, Purchasing and Creating enable designers to make connections between what works and what might not, and to really synthesize the different experiences across various apps. All this information allows the most information possible to advise those of us working on new projects, and as more screenshots filter into the archive, the better off we’ll all be!
But say you find TPM on Flipboard, decide it’s great and add it to your viewing routine on Flipboard. Probably you just keep reading us on Flipboard. Clearly you like Flipboard or you wouldn’t be using it. So why would you start visiting TPM? You likely won’t. That may be great for you. It’s definitely great for Flipboard. But is it great for us? Not really. It boosts my ego, I guess. And more people may know about us. But where and how does that turn into our ability to convert that ‘audience’ into a revenue stream that allows us to create our product? I don’t think it does. Or it does in so in such a trivial and unquantifiable way as to be meaningless.
How does he know that users don’t connect the dots back to the site after using Flipboard to discover them? He’s basing a ton of his opinion here on that assumption. I know for my own experience, I love using tools like Flipboard, Feedly, etc. to discover new sites, and when I like them I add them to my reader, and I visit those sites and open those links and share the articles I like here and other places. Maybe the majority of users don’t convert in that same way. That said, I do understand his issue with the fuzzy logic around how things like reach and brand awareness are benefiting them when their goal is to find revenue streams to keep producing their work. I totally get that.
However, if you’re cutting off from your readers in an attempt to own every page view so your banner ads are more valuable (not saying that’s his plan, more so pointing out that the plan in general is a bit more traditional and focused on hard data like CTR and direct streams), you’re holding yourself back from real potential in terms of both revenue and reader growth. I don’t quite get it, despite understanding (and sympathizing with) large-scale digital news sites that are now struggling to manage million dollar solvency issues annually, much like newspapers scrambled to do years ago. It’s about a clear-cut cost-based analysis for Marshall, but I’m not sure he’s correct as he cuts off values that don’t ‘directly’ influence revenue.
Capo 3 is a fun looking iOS application that takes a ‘song to note’ approach towards learning to play the music in your iTunes library. Pull in almost any kind of audio file, and let the app show you note by note how to play. You can even slow it down without sacrificing pitch. Looks fun!
“The Hummingbird update will put less emphasis on matching keywords and more emphasis on understanding what a user is most likely hoping to obtain in their search results. If I can give businesses one piece of advice after this update, it’s to prioritize a well-rounded online marketing strategy that continues to deliver a clear message. Every business in America has an audience, but not every business in America understands the needs of their audience. The companies who prioritize the needs of their users and create content to satisfy those needs will see the biggest successes in the future.”
Read more about Hummingbird’s impact over at Wired. I really hope content marketers and people working in search are paying attention – before they don’t have a job.
“Usually at about this time of the evening I must begin making dinner. Larry and the kids will be home soon. Fortunately, however, tonight is Make Your Own Goddam Dinner Night, a recently instituted family ritual I shared with you in last week’s column. So basically I don’t have to worry about that. Instead, what I’m going to do is just close my eyes, wait until I regain a sense of calm, and when I open them again my missing gimlet glass is going to be right in front of me.”
Read the entire hilarious piece at The New Yorker.
“Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain.”
Learn more over at Brain Pickings.
Fun glimpse into some of the spatial inconsistencies in Kubrick’s The Shining. Watch Part 2 here, and check out Collative Learning for more maps, links and info. There’s a lot to uncover, and sifting through the mysteries definitely goes well with Ebert’s review of the film in which he notes “Stanley Kubrick’s cold and frightening “The Shining” challenges us to decide: Who is the reliable observer? Whose idea of events can we trust?”
The shifting spacial realities of the film absolutely point to this question again and again, and since the improbabilities happen to everyone in Jack’s family, leads one to believe that perhaps none of them are experiencing the same things. There is no reliable observer. Spooky.
“Choosing to use hollow icons for the sake of lightness / very-modern aesthetic is not the issue, it’s that to sacrifice the usefulness of what an icon does (aide in reading speed) for aesthetic feeling is really bad. Don’t follow bad design decisions to appease a platform.”
Read the article at Medium.
Update: a really thoughtful follow up and response is over at The Fox is Black.