Topspin Media

Welcome to the new generation of record label aversions: Topspin Media.

“We envision a future where artists can market their content directly to fans. Topspin builds the web applications that enable the distribution and marketing of this digital content.”

What if the PR company you paid for was built ground-up for web-based marketing strategies? What if there wasn’t a line drawn in the sand between you and your audience? Before you start evangelizing MySpace, consider the possibility of a company that actually does more than enable you to reach to your audience directly, it actually bridges the gap between you and the parts of the industry you actually want to be a part of.

It’s hard to tell if this is what Topspin has planned (though their reference to their “formidable connections” to the music industry implies it), but I’m excited to see if this approach will take off — if not with Topspin, maybe someone else. I’m also anxious to see where the money is for them once venture capital runs out.

That’s not to say that there isn’t a place for record labels, there just isn’t a place for RIAA-subservient record labels.