I am a UX professional living in Austin Texas.

Published: 6 years ago

Work Less, Get More Done

This is a pity, because you can’t improve what you don’t measure. Web analytics has taught us that our cherished beliefs about web design don’t matter an iota in the face of actual customer behavior. Customer development has shown us that most of the time we’re spending enormous amounts of resources (including time) on products which will fail for lack of demand. What is the use in one-upping the competition and spending 83 hours to their 82 when you’re both producing something that no one even wants?

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