In his witty talk, titled Life Lessons From An Ad Man, Sutherland comes up with a unique way of improving the Eurostar journey, explains the concept of 'placebo education' and notes how Frederick The Great of Prussia rebranded the potato as an exclusive object, while making a general point about how many of life's problems could be solved by "tinkering with perception".
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My name is Paige Maguire. I am a web strategist and content manager with a focus on marketing and design. I'm also Music Editor at Austinist. Here you'll find web news, music talk and more. I wish.
Sometimes I write about my son with Asperger's Syndrome. You can read about that here.
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