IBM Debuts Food Traceability iPhone App
The as yet unreleased iPhone app is called Breadcrumbs and it will give consumers access to information about grocery food items. The app will be able to scan barcodes and deliver a summary of the ingredients in a food item, along with when it was manufactured. That data is usually on the food label, but Breadcrumbs goes a step further – it can provide extra information such as product recall data. If a product has been recalled in the past, this app will tell the consumer all of the relevant details.
