Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
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My name is Paige Maguire. I am a freelance web designer and writer, music editor at Austinist, Director of Marketing & Development at WOXY, and I live in Austin.
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