Seth Godin on spreading music and selling intimacy
Feeling like a loser is part of being an artist, but I want to challenge the notion of “great music.” Sure, some music that’s great is great for the ages and it’s okay that’s it’s not being heard, but so much of what people call great art (whether it’s a book or a song or a way of doing customer service) isn’t actually great, it’s merely “very good.” Very good music is unheard every day, because very good music is not in short supply. There’s a huge surplus of it.
