For SXSW, I worked on a Dell activation in downtown Austin where anyone could walk up and get a cinemagram portrait taken. We then posted to Tumblr and sent people to their portraits via QR codes and Twitter. This ran in parallel with video interviews happening at the Austin Convention Center. There, we asked people attending the Interactive and Film portions of the festival to stop by and talk to us about what they’d do with ‘the power to do more‘. We got some really interesting answers from students, entrepreneurs and everyone in between. Oh yeah, and we had some fun with a Phantom cam, too.