The Mobile Internet

We need to embrace a device-agnostic approach to communicating with connected consumers and forget the idea of a “mobile Internet”. There is only One Web to experience.

This wonderful article up at Smashing Magazine is a must-read for anyone working on mobile right now. It’s full of great information, but also helps to really clarify (for you, your team, or your client) what we’re talking about when we say things like “responsive” and “accessible”. This gem is important:

Following the recommendation means making most of your Web content accessible across devices. It ensures that each link shared across the Web leads back to the same place and that, irrespective of the user’s device, everyone gets the same design experience. It aims to standardize Web design approaches, but also to standardize user experience expectations.

We’re not just talking about organized design, we’re talking about organized users. Empowered, engaged and appropriately treated. More conversations about how this conversation is for their benefit, not design’s is hugely important. In some cases, it might be the difference between your “responsive website budget” and your “complete user experience” budget.

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