Paul Ford, for The New Yorker:
You might have read that, on October 28th, W3C officially recommended HTML5. And you might know that this has something to do with apps and the Web. The question is: Does this concern you?
The answer, at least for citizens of the Internet, is yes: it is worth understanding both what HTML5 is and who controls the W3C. And it is worth knowing a little bit about the mysterious, conflict-driven cultural process whereby HTML5 became a “recommendation.” Billions of humans will use the Web over the next decade, yet not many of those people are in a position to define what is “the Web” and what isn’t. The W3C is in that position. So who is in this cabal? What is it up to? Who writes the checks?
Read it all at The New Yorker
“After all, HTML is responsive by default. If you approach the design by starting small and working your way up with both responsive web design and progressive enhancement, you get mobile for free.” –Mobile Last
Wow. Mahmoud Hashemi and Stephen LaPorte created Listen to Wikipedia, an incredible audio experience on the web that converts the edits people make to Wikipedia pages into beautiful sounds. As people join, edit, save, etc. you hear a collection of bells, strings, and more that end up coming together as though intentionally organized. It’s just beautiful – I’ll put this in my headphones and listen while I work today.
Great read by Tim Harford on FT:
Recall big data’s four articles of faith. Uncanny accuracy is easy to overrate if we simply ignore false positives, as with Target’s pregnancy predictor. The claim that causation has been “knocked off its pedestal” is fine if we are making predictions in a stable environment but not if the world is changing (as with Flu Trends) or if we ourselves hope to change it. The promise that “N = All”, and therefore that sampling bias does not matter, is simply not true in most cases that count. As for the idea that “with enough data, the numbers speak for themselves” – that seems hopelessly naive in data sets where spurious patterns vastly outnumber genuine discoveries.
“Big data” has arrived, but big insights have not. The challenge now is to solve new problems and gain new answers – without making the same old statistical mistakes on a grander scale than ever.
“RSS is at its most interesting and useful when big companies ignore it.” –Brent Simmons
“The master key is part of a new global effort to make the whole domain name system secure and the internet safer: every time the keyholders meet, they are verifying that each entry in these online “phone books” is authentic. This prevents a proliferation of fake web addresses which could lead people to malicious sites, used to hack computers or steal credit card details.” –read more at The Guardian.
Jeff Thompson’s Computers On Law & Order includes 11,000 screenshots of all 456 episodes of the classic drama, and will trace the history of the computer across set design in the series. Just amazing. Found here.
Undoubtedly the most important thing I’ve seen in days: a Tumblr dedicated to photographs of mirrors on Craigslist. Just incredible.
Source Code in TV & Film is wonderful, even if you don’t care much for or understand code. Find out what all those blackboard formulas have been lifted from and why it makes no sense, or find the guy who actually wrote code to demonstrate the use of Raw Sockets in writing Packet Injection programs. The image above shows code used in White House Down when they were, of course, hacking into a mainframe.
Josh Marshall on Talking Points Memo’s decision to pull out of Flipboard, Google Currents, etc.:
But say you find TPM on Flipboard, decide it’s great and add it to your viewing routine on Flipboard. Probably you just keep reading us on Flipboard. Clearly you like Flipboard or you wouldn’t be using it. So why would you start visiting TPM? You likely won’t. That may be great for you. It’s definitely great for Flipboard. But is it great for us? Not really. It boosts my ego, I guess. And more people may know about us. But where and how does that turn into our ability to convert that ‘audience’ into a revenue stream that allows us to create our product? I don’t think it does. Or it does in so in such a trivial and unquantifiable way as to be meaningless.
How does he know that users don’t connect the dots back to the site after using Flipboard to discover them? He’s basing a ton of his opinion here on that assumption. I know for my own experience, I love using tools like Flipboard, Feedly, etc. to discover new sites, and when I like them I add them to my reader, and I visit those sites and open those links and share the articles I like here and other places. Maybe the majority of users don’t convert in that same way. That said, I do understand his issue with the fuzzy logic around how things like reach and brand awareness are benefiting them when their goal is to find revenue streams to keep producing their work. I totally get that.
However, if you’re cutting off from your readers in an attempt to own every page view so your banner ads are more valuable (not saying that’s his plan, more so pointing out that the plan in general is a bit more traditional and focused on hard data like CTR and direct streams), you’re holding yourself back from real potential in terms of both revenue and reader growth. I don’t quite get it, despite understanding (and sympathizing with) large-scale digital news sites that are now struggling to manage million dollar solvency issues annually, much like newspapers scrambled to do years ago. It’s about a clear-cut cost-based analysis for Marshall, but I’m not sure he’s correct as he cuts off values that don’t ‘directly’ influence revenue.
“The Hummingbird update will put less emphasis on matching keywords and more emphasis on understanding what a user is most likely hoping to obtain in their search results. If I can give businesses one piece of advice after this update, it’s to prioritize a well-rounded online marketing strategy that continues to deliver a clear message. Every business in America has an audience, but not every business in America understands the needs of their audience. The companies who prioritize the needs of their users and create content to satisfy those needs will see the biggest successes in the future.”
Read more about Hummingbird’s impact over at Wired. I really hope content marketers and people working in search are paying attention – before they don’t have a job.